Overview

Marketing & Communications Manager
Makati City, Metro Manila (Hybrid)
Marketing Communications (Marketing & Communications)

The Marketing & Communications Manager plays a key role in driving the brand’s commercial success by bridging marketing strategy with retail execution. This role is responsible for developing and implementing integrated marketing, activation, and CRM programs that enhance brand visibility, elevate the in-store experience, and strengthen customer engagement and loyalty.

Working closely with the Sales, CRM, and Retail Operations teams, the Retail Marketing Manager will propose, create, and execute communications plans — across social media, digital, in-store activations, and press — aligned with the brand’s luxury positioning and approved by top management.

The ultimate objective is to build brand awareness, drive retail traffic and conversion, and nurture long-term customer relationships through data-driven, customer-centric marketing initiatives. This role will report to the Brand General Manager.

  • Must be keen in retail marketing
  • Must have strong background in marketing communications, marketing services, activation (new store launches) events and product launches
  • Strong beauty retail background, complemented by a high level of professional maturity
  • 360° Marketing experience (not just media/PR)
  • Familiarity with Beaute Research or other research tools
  • Strong numerical proficiency

Employer questions

Your application will include the following questions:

  • What’s your expected monthly basic salary?
  • Which of the following types of qualifications do you have?
  • How many years’ experience do you have as a Marketing and Communications Manager?
  • How many years’ experience do you have in a marketing role?
  • How many years’ experience do you have in event management?
  • How many years of digital marketing experience do you have?
  • Do you have specialty retail experience?
  • Which of the following data visualisation tools are you experienced with?

About Rustans

Rustan’s is a luxury department store in the Philippines, recognized for its curated selection of premium beauty, fashion, and lifestyle products. The store offers a loyalty program, secure online payment options, and domestic shipping within the Philippines. Rustan’s is committed to providing a high standard of customer service and product quality.