General Manager

Overview

GENERAL MANAGER – Jollibee Hiranand Group
Makati City, Metro Manila, Philippines
General/Business Unit Manager (CEO & General Management)
Full time
₱80,000 – ₱100,000 per month (PHP)

Position Title: General Manager (GM)
Business Unit: Yogurt and Ice Cream Chain – Philippines Operations
Location: Metro Manila
Reports To: President / Chief Operating Officer
POSITION OVERVIEW

We are launching in the Philippines a new greek yogurt chain from Europe.
The General Manager will oversee the full-scale operations of the company’s franchise in the Philippines.
This leader will be responsible for launching and scaling the business in the Philippines, managing daily operations and the company’s P&L.
The GM plays a critical role in achieving revenue and profit targets, expanding nationwide store presence, fostering strong organizational culture, and delivering high-quality customer experiences.

KEY RESPONSIBILITIES
1. Strategic & Operational Leadership

• Lead end-to-end operations of all stores nationwide to ensure operational efficiency and exceptional customer service.
• Develop and implement operational strategies, store processes, SOPs, and quality assurance standards aligned with franchise requirements.
• Oversee product quality, food safety, and sanitation compliance based on Philippine regulations (DTI, FDA, DOH, LGU).

2. Financial Management

• Build and manage annual budgets, sales forecasts, and P&L performance.
• Drive profitability by optimizing food cost, labor cost, and operational expenses.
• Monitor KPIs and analyze financial reports to guide business decisions and course corrections.

3. People Management & Organizational Development

• Oversee recruitment, onboarding, training, and performance management for all store and head-office operations staff.
• Build and nurture strong leadership among store managers and area managers.
• Ensure compliance with Philippine labor laws and internal HR policies.
• Foster a culture reflective of the company’s core values and the franchise’s brand identity.

4. Marketing & Brand Execution

• Coordinate with the Marketing team to adapt brand campaigns to the Philippine market.
• Approve and implement store-level marketing initiatives, seasonal promotions, and digital engagement efforts.
• Monitor brand consistency, customer trends, and competitor activities to drive market relevance.

5. Supply Chain & Vendor Relations

• Oversee procurement, supplier partnerships, and inventory management.
• Ensure timely sourcing of raw materials and equipment, meeting quality and cost standards.
• Coordinate with the franchise principal on product approvals, supply chain requirements, and new product rollouts.

6. Store Expansion & Business Development

• Lead the site evaluation, leasing negotiations, and approval process for new store openings.
• Develop and present business cases for expansion and market penetration.
• Manage renovation, store commissioning, and operational readiness of new locations.

7. Compliance & Risk Management

• Ensure compliance with government regulations (BIR, DOLE, FDA, LGU permits).
• Conduct risk assessments and oversee store audits for safety, quality, and brand standards.
• Manage customer complaints and escalations to protect brand reputation.